Friendly, kind and a little bit cheeky, Brian is a social butterfly who staves off loneliness through his daily rounds of his retirement village.
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Research & Art
The Voice of Older Western Australians
The Voice of Older Western Australians is significant research that provides a great barometer on gauging the sentiment of, and society’s perceptions towards older Western Australians.
Now in its second year, the research paints a portrait of everyday older people, their experiences, what it means to live well, ageism and the barriers to happiness.
Off the back of the success of the inaugural research and art in 2024, Juniper has released in November 2025 the second installment of the research, including tracking the happiness of older Western Australians with its innovative Happiness Index.
OUT NOW! The Voice of Older Western Australians White Paper 2025
The Voice of Older Western Australians White Paper, now in its second year, underscores the resilience of Western Australians aged over 70.
Conducted by independent market research consultancy CoreData WA, the report reveals older Western Australians are even more upbeat in 2025, particularly women as they spend more time doing things that are important to them.
While happiness trends upwards, older people continue to experience ageism and its impact. Australians of all ages have the right to be treated fairly and to enjoy the same opportunities as others, yet ageism continues to be the most accepted form of prejudice in Australia.
The 2025 research also reveals older people’s confusion and concern when trying to learn about, and access, aged care services and support, impacting their wellbeing. The insights in the report reinforce the urgent need
for inclusive, accessible, and well-communicated support systems that empower older Western Australians to live healthy, connected and dignified lives.
2024 Research: Wise – The Voice of older Western Australians
The 2024 Voice of Older Western Australians White Paper was first commissioned to mark Juniper’s 75th anniversary and explores how older Western Australians encounter ageism, their hopes for the future and what it means to live well.
Conducted by independent market research consultancy CoreData WA, the report reveals older Western Australians are resilient, happy with their lives and generally optimistic about their future – but still face significant age discrimination.
Also included is the 2024 Happiness of Older Western Australians Index, an attempt to measure what older people say brings them meaning and hope.
The research was combined with portraiture by award-winning photographer Steve Wise and captured in video shorts and a short film, selected for WA Made Film Festival.
Meet the portrait talent
For Wise, Juniper is proud to partner with one of Australia’s foremost portrait photographers, Steve Wise. Steve’s national and internationally award-winning photographs delve past what is seen on the surface and explore who a person truly is – their past, their stories and their hopes for the future. Steve does this through connecting with his subject, yarning about life.
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